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Guide · Growth

Every ad. More clients.

With Athena, every paid click lands in your firm’s branded wellness app, where the prospect gets real value on day one. You get more clients from the same ad spend, the prospects who aren’t ready yet stay reachable until they fund, and every new household lands on the record your team already works from — growth without adding staff.

On this page: What you get
Who this guide is for. Advisors who run ads, or want to, and want that spend to turn into funded households instead of a list of names.

What your firm gets

  • More clients, same spend

    Every click lands somewhere useful, so more of your ad budget turns into funded households.

  • Prospects who stay yours

    People who aren’t ready yet stay in your app, reachable until the day they fund.

  • Your brand, front and center

    Prospects meet your firm from the first tap: your name on the ad, the app, and every message.

  • Growth without more staff

    Athena writes and publishes the ads, and new households land on the record your team already uses.

More clients from the same ad spend

Most advisor ads send a click to a website and ask for a name, an email, and a phone number. Most people leave, and the spend leaves with them.

With Athena, the click lands in your firm’s branded wellness app instead. The prospect connects accounts and sees their net worth, cash flow, and next steps right away, and Athena AI answers their questions in your firm’s voice. They get something valuable before you ask for anything, so far more of the people you paid to reach become people you can actually win.

That changes what an ad is worth to your firm. Instead of paying for a name you have to chase, you pay for a relationship that starts the moment someone taps. The prospect already trusts your app before your first conversation, and your advisors walk into that conversation knowing what the household cares about.

From first click to funded household

Every stage of the path happens under your brand, and every stage gives your firm something it didn’t have before: attention, insight, assets, and finally a client.

  1. Sees your ad

    Your name on six platforms, without an agency

  2. Signs up in your app

    A prospect you own, not a lead you rent

  3. Gets guidance

    Health score and next steps, in your firm’s voice

  4. Opens an account

    In the app, at Schwab

  5. Becomes a client

    On the same record your team already works from

No stage asks your team to pick up the phone before the household is ready. Your advisors spend their time with the people who have already raised their hand, and the app keeps everyone else warm in the meantime.

Prospects who stay yours

Wealth clients rarely hire from a single ad. With Athena, they don’t have to. A prospect who isn’t ready this week stays in your app, hearing from your firm, so you are the first call when they are ready — on the second visit or the tenth.

Every click keeps paying off:

a prospect who doesn’t fund this month is still in your app next month, under your brand, ready for your next message.

  • Day one

    A real first impression

    Net worth, cash flow, and next steps under your brand, before you ask for anything.

  • Week one

    Answers in your voice

    Athena AI answers their questions as your firm, so every visit builds trust in you.

  • Month one

    Still hearing from you

    Your messages and in-app prompts keep your firm top of mind while they decide.

  • Funding day

    A client, not a lead

    They open and fund a Schwab account in the app and land on the record you already use.

The longer a prospect uses your app, the more your firm becomes part of their routine. By the time they are ready to move money, you are not one of three advisors they found online — you are the firm whose app they already open every week.

Your ads, your brand, your approval

Athena Ad Tech writes the ad from your firm’s approved claims and publishes it to Facebook, Instagram, TikTok, Google, LinkedIn, and YouTube once you approve it. You get a full campaign across six platforms without hiring an agency or a marketing team, and nothing runs without your sign-off. Prospects see your firm on the ad, in the app, and in every message that follows.

New clients on the record you already use

Every prospect lands in Mission Control, your household CRM, on the same record they will keep as a client. Your team sees who opened the app, what they asked Athena AI, which accounts they linked, and whether they have funded — so you know exactly who is ready for a conversation. When they become a client, there is nothing to re-enter and no handoff to manage.

Growth your team can absorb

More clients only helps if your team can serve them. Athena is built so growth from ads doesn’t turn into a backlog. New households arrive already set up in their app, already used to finding answers there, and already comfortable with your firm.

  • More households, same staff

    New clients onboard themselves in the app, so your team spends its time on advice, not paperwork.

  • Smaller accounts that pay

    The households a form funnel would never reach become profitable clients you can serve well.

  • A quieter inbox

    Athena AI answers everyday questions in the app, so fewer of them become emails to your advisors.

Your ads bring the households in, and the app keeps them engaged and loyal long after they fund. That is what turns a marketing budget into a book that grows every quarter without a matching jump in headcount. See how firms run it end to end on our For RIAs page.

A platform already working at scale

When you point your ad spend at Athena, you are sending prospects to an app that already serves households across the country, every day.

End-user accounts on the platform
597K+
In assets
$7B+
Historical uptime
99.9%
AI conversations with clients
50K+

For your firm, that means every prospect gets a fast, reliable app on the first tap, and Athena AI that has already learned what households actually ask. Your brand looks established from the very first impression. See what your clients get in the client app.

Athena beside a form funnel

Your goal
Ad to a website
Ad to your Athena app
Turn ad spend into clients
The click meets a form
The click lands in your branded app, with value on day one
Keep prospects who aren’t ready
One call, then they’re gone
They stay in your app, reachable until they fund
Run ads everywhere prospects are
One campaign at a time
Facebook, Instagram, TikTok, Google, LinkedIn, and YouTube from one place
Keep your brand front and center
Your logo on the landing page
Your name on the ad, the app, and every message
Know who is ready to talk
A row in a spreadsheet
App opens, questions, linked accounts, and funded status on one record
  • Your goal
    Turn ad spend into clients
    Ad to a website
    The click meets a form
    Ad to your Athena app
    The click lands in your branded app, with value on day one
  • Your goal
    Keep prospects who aren’t ready
    Ad to a website
    One call, then they’re gone
    Ad to your Athena app
    They stay in your app, reachable until they fund
  • Your goal
    Run ads everywhere prospects are
    Ad to a website
    One campaign at a time
    Ad to your Athena app
    Facebook, Instagram, TikTok, Google, LinkedIn, and YouTube from one place
  • Your goal
    Keep your brand front and center
    Ad to a website
    Your logo on the landing page
    Ad to your Athena app
    Your name on the ad, the app, and every message
  • Your goal
    Know who is ready to talk
    Ad to a website
    A row in a spreadsheet
    Ad to your Athena app
    App opens, questions, linked accounts, and funded status on one record
Topic
Ads and client acquisition
Built for
Advisors growing their book
Book a demo

Turn your next ad into your next client.

Book a demo and follow one ad from the click to a funded household in Mission Control.

Book a demo

Questions advisors ask first

Short answers here. Full detail lives in Resources.

Browse all resources
  • Facebook, Instagram, TikTok, Google, LinkedIn, and YouTube. Athena writes the ad, you approve it, and it publishes from one place.

Topic
Ads and client acquisition
Built for
Advisors growing their book
Book a demo