What your firm gets
More clients, same spend
Every click lands somewhere useful, so more of your ad budget turns into funded households.
Prospects who stay yours
People who aren’t ready yet stay in your app, reachable until the day they fund.
Your brand, front and center
Prospects meet your firm from the first tap: your name on the ad, the app, and every message.
Growth without more staff
Athena writes and publishes the ads, and new households land on the record your team already uses.
More clients from the same ad spend
Most advisor ads send a click to a website and ask for a name, an email, and a phone number. Most people leave, and the spend leaves with them.
With Athena, the click lands in your firm’s branded wellness app instead. The prospect connects accounts and sees their net worth, cash flow, and next steps right away, and Athena AI answers their questions in your firm’s voice. They get something valuable before you ask for anything, so far more of the people you paid to reach become people you can actually win.
That changes what an ad is worth to your firm. Instead of paying for a name you have to chase, you pay for a relationship that starts the moment someone taps. The prospect already trusts your app before your first conversation, and your advisors walk into that conversation knowing what the household cares about.
From first click to funded household
Every stage of the path happens under your brand, and every stage gives your firm something it didn’t have before: attention, insight, assets, and finally a client.
Sees your ad
Your name on six platforms, without an agency
Signs up in your app
A prospect you own, not a lead you rent
Gets guidance
Health score and next steps, in your firm’s voice
Opens an account
In the app, at Schwab
Becomes a client
On the same record your team already works from
No stage asks your team to pick up the phone before the household is ready. Your advisors spend their time with the people who have already raised their hand, and the app keeps everyone else warm in the meantime.
Prospects who stay yours
Wealth clients rarely hire from a single ad. With Athena, they don’t have to. A prospect who isn’t ready this week stays in your app, hearing from your firm, so you are the first call when they are ready — on the second visit or the tenth.
a prospect who doesn’t fund this month is still in your app next month, under your brand, ready for your next message.
Day one
A real first impression
Net worth, cash flow, and next steps under your brand, before you ask for anything.
Week one
Answers in your voice
Athena AI answers their questions as your firm, so every visit builds trust in you.
Month one
Still hearing from you
Your messages and in-app prompts keep your firm top of mind while they decide.
Funding day
A client, not a lead
They open and fund a Schwab account in the app and land on the record you already use.
The longer a prospect uses your app, the more your firm becomes part of their routine. By the time they are ready to move money, you are not one of three advisors they found online — you are the firm whose app they already open every week.
Your ads, your brand, your approval
Athena Ad Tech writes the ad from your firm’s approved claims and publishes it to Facebook, Instagram, TikTok, Google, LinkedIn, and YouTube once you approve it. You get a full campaign across six platforms without hiring an agency or a marketing team, and nothing runs without your sign-off. Prospects see your firm on the ad, in the app, and in every message that follows.
New clients on the record you already use
Every prospect lands in Mission Control, your household CRM, on the same record they will keep as a client. Your team sees who opened the app, what they asked Athena AI, which accounts they linked, and whether they have funded — so you know exactly who is ready for a conversation. When they become a client, there is nothing to re-enter and no handoff to manage.
Growth your team can absorb
More clients only helps if your team can serve them. Athena is built so growth from ads doesn’t turn into a backlog. New households arrive already set up in their app, already used to finding answers there, and already comfortable with your firm.
More households, same staff
New clients onboard themselves in the app, so your team spends its time on advice, not paperwork.
Smaller accounts that pay
The households a form funnel would never reach become profitable clients you can serve well.
A quieter inbox
Athena AI answers everyday questions in the app, so fewer of them become emails to your advisors.
Your ads bring the households in, and the app keeps them engaged and loyal long after they fund. That is what turns a marketing budget into a book that grows every quarter without a matching jump in headcount. See how firms run it end to end on our For RIAs page.
A platform already working at scale
When you point your ad spend at Athena, you are sending prospects to an app that already serves households across the country, every day.
- End-user accounts on the platform
- In assets
- Historical uptime
- AI conversations with clients
For your firm, that means every prospect gets a fast, reliable app on the first tap, and Athena AI that has already learned what households actually ask. Your brand looks established from the very first impression. See what your clients get in the client app.
Athena beside a form funnel
- Your goal
- Turn ad spend into clients
- Ad to a website
- The click meets a form
- Ad to your Athena app
- The click lands in your branded app, with value on day one
- Your goal
- Keep prospects who aren’t ready
- Ad to a website
- One call, then they’re gone
- Ad to your Athena app
- They stay in your app, reachable until they fund
- Your goal
- Run ads everywhere prospects are
- Ad to a website
- One campaign at a time
- Ad to your Athena app
- Facebook, Instagram, TikTok, Google, LinkedIn, and YouTube from one place
- Your goal
- Keep your brand front and center
- Ad to a website
- Your logo on the landing page
- Ad to your Athena app
- Your name on the ad, the app, and every message
- Your goal
- Know who is ready to talk
- Ad to a website
- A row in a spreadsheet
- Ad to your Athena app
- App opens, questions, linked accounts, and funded status on one record