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Less work. Better advice.

The AI-native platform that runs your whole practice.

Planning, trading, billing, client communication, and a client app under your brand, all on one platform with AI built in.

Built for your team. Branded for your clients.

The Athena client app: a net worth dashboard with recommendations beside an Athena AI chat.

What your clients check between meetings

Firm-branded, with answers in your voice.

See the client app
  • Vanguard
  • Principal
  • Plaid
  • TransUnion
  • Charles Schwab

Mission Control

Planning, trading, and conversations in one view

It all runs off one household record, not four systems that need reconciling.

Mission Control’s household list with account IDs, beside an asset rebalancing breakdown across bonds, cash, stocks, ETFs and crypto.
  • Plans stay current between meetings

    Every household’s next move is ranked and queued, so reviews start from what changed.

  • Household trading, run for you

    Athena checks every household each night, then harvests, locates, and rebalances as one policy, trading only when a household needs it. You review exceptions, not trades.

  • Every conversation on the household

    Emails, texts, and Athena AI chats sit on the household in Mission Control, so anyone on your team can pick up where the last reply left off.

Athena AI

AI that answers clients in your firm’s voice

Clients ask Athena AI in your app and get answers from the household record and your investment policy. Your advisors see and act on every conversation in Mission Control.

Athena AI answering a client’s request for a full financial snapshot with net worth, cash flow and budget charts.
  • Asked in the app, answered by Athena

    Balances, contributions, and plan questions get answered in your app, any hour, instead of waiting on email.

  • Sent by email or text, drafted by Athena

    Athena sees client emails and texts to your advisors and drafts each reply from the household record.

  • Every reply, sent by your advisor

    Your advisor approves, edits, or holds each draft. Nothing goes out in their name without them.

How your firm grows without adding headcount

With the routine work off your team’s plate, three things change.

  1. Your advisors’ time goes to judgment

    Athena keeps every household’s plan current and flags the ones that need a person, so advisors spend their hours on decisions instead of plan updates.

    See planning
    The client app answering a routine question with a net worth chart and a pinned Athena AI reply.
  2. Smaller accounts become worth serving

    A $200K household gets the same tax-aware harvesting, asset location, and rebalancing as a $5M one, so smaller accounts become a growth market instead of a cost.

    See investing
    Account cards for three households of different sizes, each with its balance and progress.
  3. Every client stays close, without more email

    Clients get answers in your app and replies drafted from their household record, so your firm stays in touch with every household without adding to your team’s week.

    See communication
    A prospect arriving from an ad and opening an account in the same app.
  1. See planning
  2. See investing
  3. See communication
The client app answering a routine question with a net worth chart and a pinned Athena AI reply.

Track record

Running real books at scale today

End-user accounts on the platform
597K+
Assets on the platform
$7B+
Historical uptime
99.9%
AI conversations with clients
50K+