The situation
The platform has plenty of users, but most of them log in only to trade. Account management feels dated, so anything beyond a trade turns into a support request: a question about a balance, a change of address, an application sent back because a field was missing. The support team grows with the user base, service slows, and the platform tells users very little about their money beyond their positions.
What changes on Athena
The whole financial picture
Users link held-away accounts, and their debt and credit score appear beside their positions, so the platform shows their full financial life, not just what they hold there.
A reason to come back
A Health score, one clear next step, and answers from Athena AI give users something useful between trades, under the platform’s own brand.
Accounts opened in a chat
Users open and fund accounts by answering questions in plain language, and Athena checks the details as they go, before anything is submitted.
Support for the exceptions
Routine questions get answered in the app, so the support team spends its time on the requests that need a person.
One application, start to finish
Here is how a single new account could move through the platform. The steps are illustrative.
A user starts
“I want to open a Roth IRA and fund it from my bank.”
Athena asks
Only the questions this account needs, in plain language
Details checked
Missing or mismatched fields caught before submission
Account funded
Signed in the app and funded from the linked bank
An application that would have come back for a missing field gets fixed while the user is still in the conversation. The user never has to call, and nobody on the support team has to chase the paperwork.
What the platform is built to change
Fewer returned applications
Details are checked as the user answers, so fewer applications come back for missing information.
Users who look beyond trades
Their whole financial picture and a next step give them a reason to open the app between trades.
A support team on the exceptions
Routine questions resolve in the app, so people handle the requests that need judgment.
What it means for your firm
The same pieces work for an advisory firm. Your clients see their whole financial picture in an app under your brand, open and fund accounts at Schwab without paperwork going back and forth, and get everyday answers from Athena AI. Your team handles the moments that need a person, from Mission Control.
See how prospects start in your app and become clients on the client app page, or book a demo and we’ll walk through it on households that look like yours. More examples and client stories are in our case studies.